Lesson 9
Don't Say It, Show It"Talk is cheap. Action buys freedom."
Gregory Keough
What comes next may feel counterintuitive. Especially if you're young.
It sounds simple, but this is where the rubber meets the road.
So here it is: You have to do it.
Don't wait. The "right time" may never come. In my experience, the perfect time never comes. For anything.
Having kids. Getting married. Starting a business. There are better times, sure. But rarely perfect ones.
And if you trust in God, He can turn any time into the right time. If it's His will.
But first, you have to act.
This is where you can see the difference between Cowboys and Bureaucrats.
Politicians preach about helping the little guy, but the second they get into "public service," they start flying private and padding their portfolios.
They say all the right things, but never do the right things. It's all words.
How does someone go into government broke and come out a millionaire in a few years? We all know what it is: corruption.
Bureaucrats talk. Cowboys act.
Don't let fear of looking stupid stop you. Embarrass yourself. Try something awkward. Be bold.
Stop being an audience member in your own life. Watching it through selfies and TikToks.
Start being the main character. Start living.
Because here's the truth: if you keep saying "Someday I'm going to do XYZ," then unless you show it, someday is never.
No one builds something great by waiting for perfect conditions. Start with what you have.
Opportunities pass fast. They don't wait around. That chance you didn't take? It may never come again.
And when you act, do it with humility. People are drawn to humility. Pretentiousness repels. Authenticity attracts.
When you do something, go all in. If you're going to sweep the floor, sweep it like it matters.
No task is beneath you. Doing the small things with excellence is what makes you great.
One small thing might not change the world. But a thousand small things will.
Mother Teresa didn't start a community. She helped one person. Then another. And kept going. Eventually, she became a global force.
That's the power you hold.
Say sorry quickly. Own your mistakes. Then get back in the saddle.
And show the world who you are.
• • •
“I was raised up right, learned wrong from right by God and a man with a Bible”
THE EXIT
• • •
The fear didn't surprise me.
What surprised me was that Americans complied.
I'd seen governments grab power before. I'd operated in countries where liberty disappeared overnight. I knew the playbook.
But I never thought I'd see it here.
Churches closed. Masks mandated. Inject an unproven vaccine or lose your job, your access, your life. We never vaccinated the three youngest. They all got sick eventually. They were fine.
The government wanting control? That I expected.
Americans surrendering without a fight? That broke something in me.
I don't blame them all. I know reasonable people saw it differently. I didn't think they were evil, I thought they were afraid. But I couldn't be one of them.
I remember the moment it became real.
We were at the feed store in Loxahatchee, near Wellington. My kids and I had been working the ranch all morning. Old boots. Dirty shirts. Holstered guns. This is how we lived.
We were standing in line to pay when a woman behind us, clipped voice, tight posture, already rehearsing the confrontation, started making a scene. We weren't wearing masks.
I told her politely, "Ma'am, we're happy to stand further away if you'd like."
That wasn't good enough.
I finally said, "Ma'am, please, go ahead of us."
She pushed past. And I realized: she probably just wanted to cut the line.
But it wasn't really about her.
It was about what she represented. These people, they move to places like Florida, like Montana, because they love it. They say it's "so quaint." Then they try to change it. Implement the same broken systems they fled.
They love it. Then they change it. Then they wonder why it's gone.
I've watched it happen to a dozen towns.
But I kept thinking about the helicopter floor. My friend's body. His eyes as he died.
Is this the freedom we fought for?
Is this what he died for?
Then came the riots.
Cities burning. Businesses looted. I watched shop owners standing in front of shattered glass while politicians explained why it was necessary.
I've lived in Latin America. I've seen how fast things can turn.
I knew what was coming in America. This wasn't the end of something. It was the beginning.
My kids will remember the dinner.
We were sitting around the table after eating, like we did every night. I was listening to Aaron Lewis. "Am I the Only One."
Am I the only one willing to bleed, or take a bullet for being free?
And I started to cry.
My kids had never seen me cry. Not once. Not ever.
But I knew. It was time.
We'd talked about El Salvador before. Someday. Maybe when we retired. This wasn't that.
I told them we were leaving. Now. And we were selling everything.
The room exploded.
Two of them stormed out. Crying. Angry. "No. No way."
My wife cried. We had the perfect life. Palm Beach. Best private schools. Our ranch. Our house in Montana.
And I was asking her to leave it all.
But she knew me. She knew it wasn't a bluff.
I told the kids: "This is what life is about. Adventure."
So I did something I never thought I'd do.
I sold everything.
The ranch. The house in Palm Beach. The house in Montana. \$10 million in real estate. Gone.
We kept nothing in the United States. We still don't.
We packed up and moved to El Salvador.
The Cowboy values that used to exist in America? They still exist there.
The two kids who were most against it?
They wouldn't go back now if you paid them.
But I didn't leave because America is lost.
America can get this back. But only if enough people stand up and fight, not with fists, but with refusal.
Sometimes you have to leave to see clearly.
We're outside.
When it's time, we'll be back.